Company: Marplan Forschungsgesellschaft mbH

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Research papers

The emergence of business omnibus services

Catalogue: Seminar 1988: Business To Business Research
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1988
Author: Linda Nathan

Research papers

The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1987
Author: Ingrid Leyssens

Research papers

The image of a Western European country and its products in Japan

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1986
Authors: Paolo E. Mazzoletti, Robert J. Wilk

Research papers

How research is used to solve industrial marketing problems

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1986
Author: Janet Levin

Research papers

Competitor analysis by patient monitoring

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Company: Marplan Forschungsgesellschaft mbH
Date: February 27, 1985
Authors: Ingrid Köpl, Gerd Bögel

Research papers

A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1984
Author: Nick H. Sparrow

Research papers

The use of transactional analysis in the development of a new brand's personality

Catalogue: Seminar 1983: New Product Development
Company: Marplan Forschungsgesellschaft mbH
Date: November 2, 1983
Authors: Max Blackston, Margaret Holmes

Research papers

Marketing long haul holidays to Australia

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1982
Authors: John Goldsworthy, Chris Friend, Judy Morrell

Research papers

Direct access panel

Catalogue: ESOMAR Congress 1980: Taking Stock
Company: Marplan Forschungsgesellschaft mbH
Date: September 1, 1980
Authors: John Clemens, Colin Day, Debbie Walter

Research papers

A comparative analysis of voting and voters in Germany and the United Kingdom

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1980
Authors: John Clemens, Kurt Galler

Research papers

Measuring editorial needs

Catalogue: Seminar 1979: Publishing And The Communications Industry
Company: Marplan Forschungsgesellschaft mbH
Date: November 1, 1979
Author: John Clemens