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Research reports

Qualitative research on TCP gel press advertising

Two approaches had been designed for press advertising ofTCP Gel: An 'emotive' approach and 'direct' approach.The objectives of this research were:1. To assess the communication and appeal of the 'emotive' approach;2. To examine them for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1975
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Citation

, C. (1975a, March 06). Qualitative research on TCP gel press advertising. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-gel-press-advertising


Research reports

Concept and product research into pop wines

This research was undertaken to assess the likely effectiveness of the four new approaches, bearing in mindthe proposed packaging, product, price, and distribution.This involved examining consumer acceptance of the twocomplete brand concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 5, 1975
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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


Research reports

Findus

This report covers the second of two research enquiresconducted by CRAM into Findus Commercials, incorporatingthe theme "We do it our way". About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1975
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Citation

, C. (1975a, March 02). Findus . ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/findus-


Research papers

Tracking and predicting new product penetration

Marketing research has to develop as a dynamic process if it is to fulfil its major purpose of helping management reach better decisions more quickly. Innovation is disruptive and change demands that researchers provide continuous and up-to-date...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: B. Bright, Hugh Robert Stammers
March 1, 1975
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Citation

Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration


Research papers

Consumer versus pharmaceutical research

Pharmaceutical research is market research, just as consumer research is market research, and they are essentially the same type of activity applied to different fields. What this paper is concerned with is the position of pharmaceutical research in...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Paul Howard Berent
March 1, 1975
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Citation

Berent, P. H. (1975a, March 01). Consumer versus pharmaceutical research. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/consumer-versus-pharmaceutical-research


Research papers

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner
March 1, 1975
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Citation

Cohen, de Koning, Monieson and Werner (1975a, March 01). Round-table discussion. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/round-table-discussion


Research papers

Concept testing in the pre-launch phase

In order to maximise the profitable exploitation of new products it is essential for pharmaceutical manufacturers to evaluate new product concepts and, nearer to the date of launch, assess the relative merits of possible promotional concepts. Concept...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: John S. Burton
March 1, 1975
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Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


Research papers

Pharmaceutical concept tests by telephone

The general image of telephone interviewing is of very short quantitative measurements.Therefore , the idea of using telephone interviewing for studies with medical doctors has so far rarely been realised. This is true despite of the fact that...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Ralph Weill
March 1, 1975
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Citation

Weill, R. (1975a, March 01). Pharmaceutical concept tests by telephone. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/pharmaceutical-concept-tests-by-telephone


Research papers

Concept testing in the post-launch phase

There is probably very little early post-launch research in the life of a new product which is true concept testing. An informal analysis is made in this paper of the kinds of situation in which a company might feel that post-launch concept research...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: P. C.M. Hamblin
March 1, 1975
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Citation

Hamblin, P. C. (1975a, March 01). Concept testing in the post-launch phase. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/concept-testing-in-the-post-launch-phase