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Research papers

Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers

The panel pointed out that there were programs available, at least in England, that produced clusters on a more satisfactory basis. The TYPOL method is an "average linkage" procedure based on an effectively random order of presentation rather than,...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-h-bergonier-a-winkler-and-c-ragnitz-s-papers


Research papers

Comment on G. K. Randall and J. A. Farmer's paper

Several points were stressed in our discussion on the performance given by Mr. Randall and Mr. Farmer. The most essential ones are stated hereafter. In order to put the discussion on a clear base it was first explained that here it is a question of a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Hans G. Reinmoeller
November 1, 1968
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Citation

Reinmoeller, H. G. (1968a, November 01). Comment on G. K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper


Research papers

Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

During the course of this report, we would like to show how operational research makes it possible to deal with Marketing problems which up to now were impossible to solve mathematically by the usual methods.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: P. H. Perrot-Desnoixs
November 1, 1968
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Citation

Perrot-Desnoixs, P. H. (1968a, November 01). Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/investigation-as-to-the-extent-to-which-operational-research-can-be-used-to-assist-in-the-choice-of-different-distribution-channels-with-a-view-to-improve-profitability


Research papers

Reply to questions

The questions posed by delegates , both in the working groups and in the final session on Saturday morning, fell into five main groups: these are summarised below, with the answers given by the authors.

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: G. K. Randall, J. A. Farmer
November 1, 1968
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Citation

Randall and Farmer (1968a, November 01). Reply to questions. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/reply-to-questions


Research papers

Comment on dr. H Steiner's paper

The method used to obtain optimal or quasi-optimal hierarchy of the activities correlated with the propensity to purchase was not mentioned. Some people insisted on the existence of quite different methods, either deterministic or probabilistic, to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on dr. H Steiner's paper. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-dr-h-steiner-s-paper


Research papers

General Comment (Group no. 3)

Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/general-comment


Research papers

Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre

The present stage you can characterise as initial stage of research work. In our opinion it will be necessary to use stochastic processes in the analysis of brand-switching.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jurgen U. Lorenzi
November 1, 1968
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Citation

Lorenzi, J. U. (1968a, November 01). Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/contribution-of-discussion-to-the-papers-of-mr-ehrenberg-and-mr-hamre


Research papers

Operations research and marketing

In this presentation, we have tried to see the usual applications of operations research in the marketing field. This field is in quick evolution. Among the most promising uses, we can cite: - the decision theory applied to operations with technical...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Nicolas Steinberg
November 1, 1968
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Citation

Steinberg, N. (1968a, November 01). Operations research and marketing. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/operations-research-and-marketing


Research papers

Comment on session II

In Group 1 the discussion of brand switching was centred first on whether or not Markov chains were a useful concept in this area.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session II. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-session-ii