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Research papers

Comment on A. Winkler & C. Ragnitz's paper

We have mainly discussed the problem of weighting properly the variables. It is quite clear that the authors do not want to introduce any discriminating policy between the items of variables. But they consider it as a necessary refinement to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresoozi
November 1, 1968
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Citation

Quatresoozi, J. (1968a, November 01). Comment on A. Winkler & C. Ragnitz's paper. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-a-winkler-c-ragnitz-s-paper


Research papers

Comment on G.K. Randall and J. A. Farmer's paper

We do not envisage the use of linear programming as the speaker himself says that the model is not made to find an optimum solution, but rather the exploration of the consequences of different decisions, assumptions or events. Linear programming...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on G.K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper-595


Research papers

Comment on B. Baldrey, K.S. Feldman and J.F. Boss' papers

The discussion of the contributions of B. Baldrey and K.S. Feldman and J.F. Boss consisted at first of the classification of both systems.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). Comment on B. Baldrey, K.S. Feldman and J.F. Boss' papers. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-b-baldrey-k-s-feldman-and-j-f-boss-papers


Research papers

Comment on session I

Group 1 spent sometime discussing the LP Model of Profit in the paper by Randall and Farmer, and eventually decided it was precisely what it said it was.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session I. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-session-i


Research papers

Consumer typology based on probabilistic similarity measurement

Fundamentally, consumer typologies are procedures for reducing data, Rather than work with a multiplicity of individual reactions it is preferable to use this matrix as a basis for seeking essential correlations both between variables and between...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: Andreas Winkler, Klaus Ragnitz
November 1, 1968
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Citation

Winkler and Ragnitz (1968a, November 01). Consumer typology based on probabilistic similarity measurement. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/consumer-typology-based-on-probabilistic-similarity-measurement


Research papers

Comment on H. Bergonier's paper

The difference between typology and segmentation was then discussed. The most popular opinion was that: 1. Segmentation implies the isolation of one of the variables as being the one to be predicted; 2. Such restraints are not needed when applying a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on H. Bergonier's paper. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-h-bergonier-s-paper


Research papers

Conclusions

The degree to which operational research will be accepted as a management tool depends very largely upon whether or not operational researchers can sell their discipline and skill to management. So far all signs are that OR men have as yet failed to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Henk L. Bos
November 1, 1968
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Citation

Bos, H. L. (1968a, November 01). Conclusions. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/conclusions


Research papers

Comment on J.F. Boss's paper

We understood this work essentially as an automatisation of the actual way of making budgets in a great international company. But the huge size of the model prevents a real back and forth movement of information between central management and...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on J.F. Boss's paper. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/comment-on-j-f-boss-s-paper


Research papers

Developing a model of the package holiday market

In the present state of the art of econometrics, it is not possible to quantify or validate the relationships sketched at the macro level. Data on certain of the other relationships point in certain directions and so we have some knowledge of how one...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: G. K. Randall, J. A. Farmer
November 1, 1968
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Citation

Randall and Farmer (1968a, November 01). Developing a model of the package holiday market. ANA - ESOMAR. Retrieved November 14, 2025, from


https://ana.esomar.org/documents/developing-a-model-of-the-package-holiday-market