Company: Bayer AG

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Videos

Data strategy framework

Catalogue: Client Summit 2019- Autumn Edition
Company: Bayer AG
Date: October 3, 2019
Author: Norman Wilde

Research papers

Far East pharmaceutical markets as a challenge for strategic marketing

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Companies: Bayer AG, PSYMA
Date: June 1, 1994
Authors: Wolfgang Esser, Matthias Fargel

Research papers

Business restructuring in market research

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Company: Bayer AG
Date: June 1, 1994
Authors: Marion Wyncoll, John Markham

Research papers

How to integrate qualitative market research into a global communication programme?

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Company: Bayer AG
Date: June 15, 1993
Authors: Michael de Decker, Antonio Valente

Research papers

Predicting reactions of farmers to a changing competitive and pricing situation

Catalogue: Seminar 1992: European Agriculture In Transition
Company: Bayer AG
Date: June 15, 1992
Authors: T. Justus Homburg, Peter H. van Westendorp

Research papers

The integration of research into product management

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Company: Bayer AG
Date: June 15, 1985
Author: Pierre-François Boin