Company: TAM Media Research

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Research papers

Reaching the elite

Catalogue: WM3 2007
Company: TAM Media Research
Date: June 3, 2007
Authors: L. Chandrashekhar, Joydip Kapadia, Vivek Srivastava

Research papers

The multi-media blitz

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Company: TAM Media Research
Date: June 23, 2005
Authors: Atul Phadnis, Amogh Dusad

Research papers

Reincarnating TAM panelists to understand channel surfing

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Companies: TAM Media Research, Nielsen
Date: June 23, 2005
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot

Research papers

PENTA-GRATION!

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Company: TAM Media Research
Date: June 21, 2005
Author: Atul Phadnis

Research papers

TV viewing

Catalogue: Asia Pacific 2005
Company: TAM Media Research
Date: March 13, 2005
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma

Research papers

Evaluating soft brand advertising on television including product placement and in-program brand exposures

Catalogue: Asia Pacific 2004
Company: TAM Media Research
Date: March 28, 2004
Authors: Akash Chawla, Yogesh Shendye, Atul Phadnis