Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organizations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle interviews ESPN's Vice President Research and Insights Renata Policicio as they discuss the headline topic: The Future of Storytelling.
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organisations the opportunities and challenges they see for their organisations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle interviews Nissan Europe's Head of Market Intelligence Raphael Meillat as they discuss the headline topic: The importance of peer networking and collaboration.
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organisations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this eposide, Coca-Cola's K&I Director, Begonia Fafian, interviews Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle, as they discuss the headline topic: The Changing Role of the Insights Function and Job Description.
The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each other at work needs to change too. I will share through my own personal examples how I shifted a multi-billion dollar organization's insights vision, purpose, behavior, tools and processes to move from resistance to change and love for 'Best in class' to embracing change and experimentation.
This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that matter.3 takeaways:- Understand how to use behavioural science to nudge consumers in the digital moments that matter.- Do your brands need to be able to stand out in the crowd? Do you need to measure marketing effectiveness in the moment?-Get inspired to build a research plan that allows you to take behavioural insights straight into action.
As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an analog-digital divide, nor keep thinking about on and offline consumer as two separate and distinct entities. Instead, we need to think about omnichannel solutions that follow consumers as they seamlessly flow between screen and brick- and-mortar experiences, challenging the role of existing distribution and retail channels as last-mile bridges between brands and their consumers. So, how do you create phygital omnichannel solutions for a specialized category sold in a dedicated, specialized and highly atomized distribution channel, without alienating its traditional retail ecosystem? You commit to a co-creation process via Design Thinking. Here we will explore the Royal Canin/Mars experience, re-shaping Chiles pet food market.