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Videos

What now? (Spanish)

Latin America is facing one of the most complex moments in its recent history. From the corruption scandals in Brazil, to the turmoil in Venezuela, from Mexico's border relationship with USA to Argentina’s financial turbulence. This presentation...

Catalogue: Latin America 2017: #IN
Author: Alejandro Schtulmann
April 5, 2017
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Citation

Schtulmann, A. (2017a, April 05). What now? (Spanish). ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/what-now-spanish-


Videos

MENA spending patterns: Where does the money go?

The inflation wave is hitting full force in the Middle East & North Africa region, at a time where the political scene is not holding strong grounds. Anxiety levels are surging. People are torn between their dreams and aspirations AND the need to...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Mona Ahmed, Asli Kokcu Peksen, Ghaida Fatany
March 21, 2017
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Citation

Ahmed, Peksen and Fatany (2017a, March 21). MENA spending patterns: Where does the money go?. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/mena-spending-patterns-where-does-the-money-go-


Videos

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017
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Citation

Bort and Gómez (2017a, January 15). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data-8952


Videos

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
January 15, 2017
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Citation

Moura, M. (2017a, January 15). Big Data big impact!. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/big-data-big-impact--8955


Videos

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
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Citation

Davidson and Hall (2017a, January 15). Digital forensics. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/digital-forensics


Videos

Insights association update

Speech from David Almy, CEO, Insights Association, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: David Almy
January 15, 2017
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Citation

Almy, D. (2017a, January 15). Insights association update. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/insights-association-update


Videos

The alchemy of customer segmentation

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
January 15, 2017
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Citation

Sabde, A. (2017a, January 15). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation


Videos

Addressable TV Advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this presentation is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks
January 15, 2017
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Citation

Malthouse and Franks (2017a, January 15). Addressable TV Advertising. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/addressable-tv-advertising-8954


Videos

Big Data for cognitive thinking business

Paul Zikopoulos author and VP Big Data Cognitive Systems at IBM in Canada speaks about Big Data for Cognitive thinking in business.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Paul Zikopoulos
January 15, 2017
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Citation

Zikopoulos, P. (2017a, January 15). Big Data for cognitive thinking business. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/big-data-for-cognitive-thinking-business