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The Kiki Project: Understanding Consumers in Times of Crisis

Date of publication: April 1, 2025

Catalogue: LATAM 2025

Company: Alicorp

Abstract:

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The Kiki Project: Understanding Consumers in Times of Crisis

Catalogue: LATAM 2025

Author:

 

April 1, 2025

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Citation

(2025a, April 01). The Kiki Project: Understanding Consumers in Times of Crisis. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-kiki-project-understanding-consumers-in-times-of-crisis


Research Papers

Advertising in times of crisis

Catalogue: Congress 2009: Leading The Way

Author: Joseph Sassoon

Company: Alphabet Sas

September 21, 2009

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Citation

Sassoon, J. (2009a, September 21). Advertising in times of crisis. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/advertising-in-times-of-crisis


Videos

Market research in times of crisis

Catalogue: ESOMAR TV: North America & Europe at Home

Author: Holly Carter

Company: Forsta

April 30, 2020

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Citation

Carter, H. (2020a, April 30). Market research in times of crisis. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

(2025a, April 01). The Kiki Project: Understanding Consumers in Times of Crisis. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis