Abstract:

When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study - the most definitive look at the global research market available - covering market structure, activity, change and more. Every two years ESOMAR conducts a Global Prices study, conducting B2B interviews with organisations that represent a large proportion of global market research revenue. This presentation draws on both studies to identify 10 key things that you need to know about the global market research industry.