Abstract:
Date of publication: April 1, 2025
Catalogue: LATAM 2025
Abstract:
(2025a, April 01). Can We Trust Synthetic Personas?. ANA - ESOMAR. Retrieved October 26, 2025, from
https://ana.esomar.org/documents/can-we-trust-synthetic-personas-
Nguyen, Szewczyk, Minckler, Ikeda and Narasimhan (1970a, January 01). Recalibrate Synthetic Data in Market Research. ANA - ESOMAR. Retrieved October 26, 2025, from
https://ana.esomar.org/documents/recalibrate-synthetic-data-in-market-research
Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved October 26, 2025, from
https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-
| Type | Title | Authors |
|---|---|---|
| Fad and progress in motivation research | Authors: Herta Herzog | |
| Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
| Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
| Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
| The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
| What are durable and capital goods? | Authors: N. H. Pearson | |
| Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
| Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
| Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
| Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
(2025a, April 01). Can We Trust Synthetic Personas?. ANA - ESOMAR. Retrieved October 26, 2025, from
https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-