Abstract:

This report, that covers the 1998 market statistics, is the eleventh published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives and other informed sources. As in previous years, we have concentrated mainly on the research market in Europe, including not only the 15 Member States of the EU, but also, increasingly, countries in Central and Eastern Europe. But in addition, for the first time this year, we are able to report more detailed turnover estimates from other research markets across the world, which we have previously only guessed at: Central and South America, Canada, the Asia Pacific region and South Africa.