Abstract:

The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected by national research associations, leading companies, independent analysts as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries, making it the most extensive yet. Hear key findings from ESOMAR's 2015 Global Market Research report, including: -Market size changes -Fastest growing markets -Most popular types of research worldwide.