Abstract:
Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time, it remains fundamentally the same: there will always be fraudsters looking to cash in on survey incentives. There is not a silver bullet for cyber fraud, and there is no way for any one company to completely solve this issue. These ESOMAR co-presenters spent the lion share of their careers studying fraudsters, understanding their motives and tactics, and building solutions to be more proactive in catching these nefarious users.
Webinars
ESOMAR and GRBN joint Webinar: Using samples in online market research
Catalogue: Webinars 2016
Authors: Reg Baker, Melanie Courtright, Jackie Lorch
 
June 15, 2016
Webinars
Preserving survey integrity
Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
July 1, 2022
Videos
John Wanamaker... We now know which 50% of advertising is wasted
Catalogue: Congress 2017: Visionary
Author: Jackie Lorch
 
November 27, 2017
