Abstract:

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time, it remains fundamentally the same: there will always be fraudsters looking to cash in on survey incentives. There is not a silver bullet for cyber fraud, and there is no way for any one company to completely solve this issue. These ESOMAR co-presenters spent the lion share of their careers studying fraudsters, understanding their motives and tactics, and building solutions to be more proactive in catching these nefarious users.