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InnoSpa

Date of publication: February 27, 2005

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Tuula Antola, Jukka Pohjola

Abstract:

This paper is a part of a literature review for InnoSpa Research Program that is born from companies' needs and interests to understand, measure and develop organizational innovativeness. The program will produce a systemic view of organizational innovativeness, its components and development and develop related metrics.

Tuula Antola

Author

This is a long description of some author details.

Jukka Pohjola

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Antola and Pohjola (2005a, February 27). InnoSpa. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/innospa