Mint innovations

Date of publication: November 8, 2012

Abstract:

In December 2010 Symrise was looking for new ideas and business opportunities for its Mint business line. Symrise decided to launch research on Mint with three key objectives: explore consumer motivations and insights regarding Mint; understand consumer expectations in terms of taste and sensorial experience; and detect new business opportunities for Mint product development. Research showed that consumers were very happy with the Mint experience at stake, yet Mint is a treasure chest where other kinds of combinations can be made, especially with other flavors or other's experiences. The research showed strong differences between countries: Mint is strongly linked to cultural habits, and has a strong potential for offering new kinds of sensorial experiences.

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