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Rethinking Research for Smarter Decision-Making

Date of publication: March 1, 2025

Catalogue: ESOMAR Citizen Insights Summit

Companies: Bakamo.Social, Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH, YouGov

Authors: Daniel Fazekas, Roland Abold, Tanya Abraham

Abstract:

With:
Tanya Abraham, Research Director Political and Social Research, YouGov, UK
Dr. Roland Abold, Managing Director, Infratest, Germany
Daniel Fazekas, Founder & CEO, Bakamo.Social, Hungary

Following their keynote presentations, our speakers will come together for a thought-provoking discussion on how research shapes policy and decision-making. From public opinion polling to longitudinal studies and innovative social listening techniques, this panel will explore the power of data in understanding societal challenges and anticipating emerging trends. How can policymakers ensure they ask the right questions? What role does research play in capturing shifting public attitudes over time? Join us as we examine how diverse research methodologies can provide deeper insights, challenge assumptions, and ultimately lead to more effective, evidence-based policies.

Daniel Fazekas

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Roland Abold

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Tanya Abraham

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The role of new information technology in decision making

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

 

June 15, 1977

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Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making


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Computer assisted decision making

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Robert De Hoog, Alfred E. Bronner

 

June 15, 1984

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De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved May 13, 2025, from


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Managing data for decision making

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: C. J. McCallum

 

June 15, 1977

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McCallum, C. J. (1977a, June 15). Managing data for decision making. ANA - ESOMAR. Retrieved May 13, 2025, from


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Fazekas, Abold and Abraham (2025a, March 01). Rethinking Research for Smarter Decision-Making. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/managing-data-for-decision-making