Back

Rethinking Research for Smarter Decision-Making

Date of publication: March 1, 2025

Catalogue: ESOMAR Citizen Insights Summit

Companies: Bakamo.Social, Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH, YouGov

Authors: Daniel Fazekas, Roland Abold, Tanya Abraham

Abstract:

With:
Tanya Abraham, Research Director Political and Social Research, YouGov, UK
Dr. Roland Abold, Managing Director, Infratest, Germany
Daniel Fazekas, Founder & CEO, Bakamo.Social, Hungary

Following their keynote presentations, our speakers will come together for a thought-provoking discussion on how research shapes policy and decision-making. From public opinion polling to longitudinal studies and innovative social listening techniques, this panel will explore the power of data in understanding societal challenges and anticipating emerging trends. How can policymakers ensure they ask the right questions? What role does research play in capturing shifting public attitudes over time? Join us as we examine how diverse research methodologies can provide deeper insights, challenge assumptions, and ultimately lead to more effective, evidence-based policies.

Daniel Fazekas

Author

This is a long description of some author details.

Roland Abold

Author

This is a long description of some author details.

Tanya Abraham

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The role of new information technology in decision making

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

 

June 15, 1977

×

Citation

Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making


Research Papers

Computer assisted decision making

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Robert De Hoog, Alfred E. Bronner

 

June 15, 1984

×

Citation

De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/computer-assisted-decision-making


Research Papers

Managing data for decision making

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: C. J. McCallum

 

June 15, 1977

×

Citation

McCallum, C. J. (1977a, June 15). Managing data for decision making. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/managing-data-for-decision-making


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Fazekas, Abold and Abraham (2025a, March 01). Rethinking Research for Smarter Decision-Making. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/managing-data-for-decision-making