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The state of global research

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Ray Poynter

Abstract:

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.

Ray Poynter

Author

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Authors: Daniel Frei, Seymour Martin Lipset, Frederick C. Turner

 

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Frei, Lipset and Turner (1987a, September 01). Global state of mind . ANA - ESOMAR. Retrieved April 20, 2024, from


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Global Market Research 2010

Catalogue: Global Market Research

Author: ESOMAR B.V.

 

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Global marketing research to support global marketing

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Lisa Rayder, Charlotte E. Sibley

 

September 14, 2003

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Rayder and Sibley (2003a, September 14). Global marketing research to support global marketing . ANA - ESOMAR. Retrieved April 20, 2024, from


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/global-marketing-research-to-support-global-marketing-