Abstract:
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
Date of publication: January 15, 2017
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
Abstract:
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
This is a long description of some author details.
This is a long description of some author details.
Sasso, M. (2017a, November 08). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening-9146
Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/brand-loyalty-and-equity
Elganady, M. (1994a, January 01). Brand equity. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/brand-equity-4227
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Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Sasso and Burke (2017a, January 15). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/brand-equity-4227