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Research papers
The relevance of expectations in predicting behaviour and moods (German)
The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
Research papers
The role of research in evaluating and improving public services
Local government is going through a period of considerable change in a number of European countries, including France and Britain, as the nature of central-local relations changes. While Britain is centralising power and decision-making, France is...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Denise Vaubrun, Brian Gosschalk
Company: Ipsos MRBI
September 1, 1992
Research papers
Measuring satisfaction (French)
In the automobile market, there is a close link between user satisfaction with products and after-sales services and brand loyalty. It is therefore not surprising that besides regularly programmed tracking studies on product satisfaction and the...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Daniel Bachelet
September 1, 1992
Research papers
Architectural guidelines for castles in the sky
Modern saturated markets differ from the old markets in many respects. The rules of success and failure have changed. Conservative marketing confined to the perfecting and variation of old product categories often degenerates into fruitless games...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Udo Reuter
Company: IMW-KOELN GmbH & Co. KG
September 1, 1992
Research papers
Architectural guidelines for castles in the sky (German)
Modern saturated markets differ from the old markets in many respects. The rules of success and failure have changed. Conservative marketing confined to the perfecting and variation of old product categories often degenerates into fruitless games...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Udo Reuter
Company: IMW-KOELN GmbH & Co. KG
September 1, 1992
Research papers
Are you satisfied with your satisfaction questions?
In satisfaction surveys amongst initial buyers of small electrical appliances, it is essential, beyond the easy 'disaster check', to obtain: a comparison of each new product with the accumulated database of similar results from previous launches, an...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Christian Bernard, Yves Marbeau
September 1, 1992
Research papers
Beyond judgements
Marketing research often turns out to be a "killer of ideas and innovations" if the examination of products, concepts, etc. is restricted to the measurement of attitudes and consumer judgements. Within Europe, there is an increasing demand for...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Ulrike Grabner
Company: IMAS International GmbH
September 1, 1992
Research papers
Measuring satisfaction
In the automobile market, there is a close link between user satisfaction with products and after-sales services and brand loyalty. It is therefore not surprising that besides regularly programmed tracking studies on product satisfaction and the...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Daniel Bachelet
September 1, 1992
Research papers
