Resources Library by ANA

Subscriber loyalty measurement and management throughout Latin America

This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national regional and language differences while addressing the indicators that are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Cary J. Nadel, Sandro Mesquita

Company: Burke, Inc.

June 15, 1999

Take a fresh look at print

This paper outlines and discusses the research implications of a new Print ad sales effectiveness brochure published in May 1999 and sponsored by publisher associations and publishers from many different countries. It is argued that collectively...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Alan Smith

June 15, 1999

Beauty and the beast (Spanish)

This paper is as much the result of a recent study as the result of experience working with the women’s market in Brazil and considers in-depth the connection between consumers and brands. What we are trying to achieve with this study is to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Cecília Russo, Jaime Troiano

June 15, 1999

Evaluation of advertising efficiency and effectiveness (Spanish)

This report is a methodological proposal for creating a data fusion model whose product is an index called Ad-Foint which integrates brand advertising investment media management and the real response of the target markets. It is an indicator...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Eduardo Albornoz Guillen, Andres Varas del Canto, Patricio Moyano Galdames

June 15, 1999

Management of competitive information within a global company

Against the background of European integration and globalisation of the aerospace industry competitive intelligence receives new significance. More than ever before good knowledge of one’s competitors is essential if one wishes to succeed in...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Anke Sturtzel

March 1, 1999

Consumer VS. producer

If competitive intelligence professionals are to add value to organisational imperatives intelligence must become a central component of users decision-making processes. Competitive intelligence must make a material difference to the agendas of...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Douglas C. Bernhardt

March 1, 1999

Data, data everywhere, but no competitive intelligence in sight

Data, data everywhere but no competitive intelligence in sight describes many of the competitive intelligence systems in place today. Competitive intelligence - when used to its fullest with adequate knowledge dissemination - can actually help...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Alecia S. Helton

March 1, 1999

Global developments in competitive intelligence

This paper presents an overview of the global developments in competitive intelligence and discusses the development of business intelligence/ competitive intelligence in North America contrasting the development with other regions of the world....

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Ruth Stanat

Company: SIS International Research

March 1, 1999

Aiming at knowledge

Strategic marketing decisions call for up-to-date and reliable information about market developments. Information is necessary in order to be able to successfully capitalize on current developments in the environment. Information or rather knowledge...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Authors: Arjen Kuijten, Edward Hermans

Company: NIPO

March 1, 1999