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Research papers
Researching the process of change
The paper sets out the broad processes involved in globalisation, especially in the communications and media domains. While there are global changes happening, there remain massive disparities in uptake and availability between markets. Equally,...
Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Michael Svennevig, Robin Brown, Matt Houltham, Robert Towler, Julie Firmstone
October 20, 1998
Research papers
Towards total communications strategies: Is media research keeping pace with change?
This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...
Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Sheila Byfield
October 20, 1998
Research papers
Quantitative research
The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
Research papers
Research among children
This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz
September 1, 1998
Research papers
Retail market measurement
The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: James Brooks, Tim S. Bowles
September 1, 1998
Research papers
Behind consumer minds
The present research makes an analysis of the worldâs situation at the end of the millennium - marked by decadence and determined by an overvalued emphasis placed on material things sinking mankind to an empty vacuum - and seeks the importance...
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Isabel Arango
September 1, 1998
Research papers
Building customer loyalty on knowledge
This paper addresses the difficulties faced by food retailers in recent years. Category management is the latest magic formula but the success of category management is completely dependent on the quality and relevance of the information provided....
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Wolfgang Lenzen, Claus Patzke
Company: Nielsen
September 1, 1998
Research papers
Business-to-business research
In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Walter Lulay
September 1, 1998
Research papers
