Resources Library by ANA

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006

Authors: Brian Fine, Steven Davies, Jim Alexander

Company: AMR

March 19, 2006

Asia: From the world's research back-office to the world's research strategic partner

This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its...

Catalogue: Asia Pacific 2006

Authors: Howard R. Moskowitz, Alex Gofman, Kedar Sohoni, Ashwin Mittal, Daniel Moskowitz

Company: Moskowitz Jacobs Inc.

March 19, 2006

Made in Asia

Many experienced companies realize that Asia is not one market but rather consists of multiple markets. However, while companies focus on tailoring products and brands for local consumers, they are overlooking an important fact in understanding...

Catalogue: Asia Pacific 2006

Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi

Company: McKinsey & Company

March 19, 2006

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006

Authors: Sangeeta Gupta, Smita Bhosale

Company: Nielsen

March 19, 2006

Women's views on their portrayal in advertising

This presentation describes how women see themselves today, it explains how women think they have changed and it explores what is currently important to women in terms of their values.The presenters also aim to help brand owners reach for fresh...

Catalogue: Asia Pacific 2006

Authors: Sunanda Brahma, Gillem Lawson

March 19, 2006

The influence of flavour on consumer liking and perceptions of breath mint benefits in China

This presentation assesses consumer motivation in breath mint purchases, based on a case study conducted in China.The study enabled understanding of the size of the different consumer segments and which benefits and flavours had most appeal. In...

Catalogue: Asia Pacific 2006

Author: Karen Stanton

Company: Colmar Brunton

March 19, 2006

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006

Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran

Company: Nielsen

March 19, 2006

Probing investor's psyches

Much of economic and financial theory is based on the notion that individuals act rationally and consider all information in decision-making. However, substantial evidence points to the contrary.A case in point is stock trading, where academic...

Catalogue: Asia Pacific 2006

Authors: Verapong Paditporn, Vibhas Ratanjee

Company: Gallup International Association

March 19, 2006

The new generation of brand research

This presentation addresses two critical issues that are central to the successful measurement of brands and brand equity. First, a new framework for measuring brand equity is presented, combining Mind Power (the strength of the brand in the consumer...

Catalogue: Asia Pacific 2006

Authors: Rosie Hawkins, Shobha Subramanian

Company: KANTAR TNS Malaysia

March 19, 2006