Resources Library by ANA

F1 racing for insights

The key points illustrated in the paper will be:A brief introduction to the F1 Racing reader in Established F1 markets and Emerging F1 markets.Some key differences between Established and Emerging F1 markets: approach to the sport and brand sponsors...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Author: Mitra Powell

February 11, 2009

Making a difference with consumer insights

Commercial marketers use consumer insights, with varying degrees of effectiveness, to drive marketing strategy and actions. This presentation illustrates the power and pivotal role of consumer insights in developing not commercial strategies but...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Takashi Takenoshita, Angela Spatharou, Vivek Banerji

Company: McKinsey & Company

February 11, 2009

Mastering insights that pay

This paper details how to marry the science of segmentation with the art of understanding the organization's business to deliver actionable and usable insights. It discusses why science or statistics alone are necessary but not sufficient to provide...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Sonali Desai, Julian R. Bond, Sam Davis, Tim O’Brien, Koen De Vos, Tony Costella

Companies: MasterCard, KANTAR TNS Malaysia

February 11, 2009

I sleep with my mobile

Insights about media awareness are by-products of reasoning about online social networks (SNs) focusing on brands or target communities, helping in strategy decision-making on publishing business advertisement and preventing rumor and the spread of...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Alexandre Crivellaro, Celina Maki Takemura

Company: IBOPE Inteligencia

February 11, 2009

Research World (February 2009)

Shoppers are, after all, not distinct from consumers or moms or people generally. Shopping is just another facet in the diamond of human personality and behaviour. But now the severity of the recession perversely gives research a real opportunity to...

Catalogue: Research World 2009

Author: ESOMAR B.V.

February 1, 2009

Research World (January 2009)

The distinguished economist Brian Reading in this issue forecasts that we are very likely to see a 'W-shaped' recovery this time, with fiscal stimuli providing temporary relief before we see a second slump. It is also distinctly possible that even...

Catalogue: Research World 2009

Author: ESOMAR B.V.

January 1, 2009

Research World (December 2008)

Last month, the United States elected the first African American ever to the office of President. He was not elected because of his race, but because he ran a campaign that was so disciplined, broad and deep that it touched the culture, emotions and...

Catalogue: Research World 2008

Author: ESOMAR B.V.

December 1, 2008

Revue Française du Marketing (Décembre 2008)

Avec l'avènement du Web 2.0, chercheurs et praticiens sont unanimes pour affirmerque les études de marché on-line sont en train de connaître un profondrenouvellement tant sur le plan des outils utilisés que sur celui...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2008

It's engagement, but is it research?

The research industry is constantly looking to develop more techniques and approaches to try and get closer to the truth and to generate insight. Our argument is that even when we use a great technique the truth that it is trying to communicate can...

Catalogue: Qualitative 2008: Consumer Choice

Author: Alex Johnston

Company: Jigsaw Research

November 20, 2008