Resources Library by ANA

Measuring involvement with editorial content

This paper addresses the perennial big question about media, 'Which medium is most involving (at least among online, magazines, and print)?'However this question is framed in a more meaningful way by recognizing that involvement is a multidimensional...

Catalogue: WM3 2007

Authors: Bobby Calder, Edward Malthouse

June 3, 2007

The long media tail

This paper maps out how the media and advertising world is evolving and growing a Long Media Tail.It refers to advertisers and how they are approaching media communications in this new world and outlines what questions they have when making...

Catalogue: WM3 2007

Author: Sue Elms

Company: KANTAR TNS Malaysia

June 3, 2007

Angels and demons

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.Economic disparity among social groups makes possible the identification of groups with higher...

Catalogue: WM3 2007

Authors: Diana Arboleya-Comas, Roberto Lobl

Companies: KANTAR TNS Malaysia, IBOPE Inteligencia

June 3, 2007

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007

Authors: Caroline Vogt, Stuart Knapman

Company: Microsoft

June 3, 2007

Towards a new definition of OTS

Audience and measurement of large-scale media are defined in relation to advertising objectives. The cornerstone of Outdoor Media is panel contact. With the development of GPS, data collection on panel coordinates and individual routes will have a...

Catalogue: WM3 2007

Authors: Bernard Coutrot, Zysla Belliat, Guillaume Pichoff, Hugues Chavenon

June 3, 2007

Creativity

This paper shows how brands facing deep marketing challenges such as repositioning, brand extension or competitive attack require creative solutions to engage consumers in entirely new ways.The paper describes an approach to identify real business...

Catalogue: WM3 2007

Author: Eric de Rugy

June 3, 2007

Outdoor visibility & audience

IBOPE AGB Mexico began implementation of an Outdoor Audience measurement system to measure the Outdoor Audience in Mexico City, Guadalajara and Monterrey, an area including 28 million individuals (more than 25% of the Mexican population).Outdoor is...

Catalogue: WM3 2007

Authors: Benjamin Ruiz, Massimo Corrado, Hector Matus

Company: Nielsen

June 3, 2007

The mediawatch in Cyprus

Until today the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed. In Cyprus the first ongoing, single source, electronic multimedia measurement panel has been...

Catalogue: WM3 2007

Author: Sophia Avraam

June 3, 2007

This could be heaven

Today's measures of vehicle exposure will not be the measures of the future. Increasing sample sizes will eventually lose the battle as a consequence of ever-increasing fragmentation of media behaviour.Fusion of existing currencies will not be the...

Catalogue: WM3 2007

Author: John H. Faasse

June 3, 2007