Resources Library by ANA

Women of Class C

This paper is evidence of the success of a client research company partnership, an efficient use of multivariate analysis, a creative system to define potential for social mobility and an innovative application of results.

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Andrea Costa, Katia de Freitas Benchimol, Nelsom Marangoni

Company: IBOPE Inteligencia

October 24, 2004

"I like it"... Whatever that means (Spanish)

This paper discusses the discipline known as Sensory Evaluation and the importance it gives to language, be it to understand the consumer's spontaneous thinking or to explain perceivable product characteristics. The paper also addresses how these two...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Author: Daniel L. Pedrero

October 24, 2004

Nutrition in Mexico: Differences between claims and reality

The purpose of this paper is to give a clear picture on the limitations of the information obtained through focus group sessions in relation to certain topics, and the possibility of improving consumer insights through direct observation or...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Manuel Barberena, Orly Marcovich

Company: Pearson S.A. de C.V.

October 24, 2004

Segmentation of Hispanic consumers in the United States based on the new acculturation model

The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S. Hispanic market. There are discussions on other factors related to acculturation that may affect the way...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Gustavo Alvarez, Ricardo J. Alvarez

Company: Ipsos MRBI

October 24, 2004

Tradition in Mexican families

From February - April 2003, Millward Brown conducted an in-depth study to obtain a general vision of the current Mexican family. This paper shares part of what was learned.

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Author: Andres López Fernández

Company: KANTAR TNS Malaysia

October 24, 2004

Latin American trends: Local societies, local consumption and global brands (Spanish)

The paper suggests the key is building a common internal vision within the company: understanding and processing the regional marketplaces through intense interaction between research and strategic planning at the company's top management levels.The...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Esteban Socorro, Fernando Moiguer

Companies: The Coca-Cola Company , Compañia de Negocios Moiguer

October 24, 2004

Teens, tweens and rings (Spanish)

The basic objective of this research is focused on the world of youth and young adults (aged 12 - 25 years) in Mexico, their lifestyles and habits.To achieve this, two different research studies were conducted. A framework of qualitative studies (16...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Laura Ruvalcaba, Ruth Reyes

Companies: Brain - Brand Investigation S.A. de C.V.,

October 24, 2004

Big families

The past century was marked by the birth of nearly every brand we know and consume today. In the 21st century, on the other hand, brands will multiply their portfolio into different products and services. It is going to be the era of brand...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Jaime Troiano, Cecília Russo

October 24, 2004

Teens, tweens and rings

The basic objective of this research is focused on the world of youth and young adults (aged 12 - 25 years) in Mexico, their lifestyles and habits.To achieve this, two different research studies were conducted. A framework of qualitative studies (16...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Laura Ruvalcaba, Ruth Reyes

Company: Brain - Brand Investigation S.A. de C.V.

October 24, 2004