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Research papers

What customer information do category managers need?

Processing the right customer information is fundamental for category managers to become more market oriented. Information supply has to respect individual knowledge to support effective information processing and to avoid information overload. This...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Martin Einhorn, Randy Drenth, Thomas Rudolph
October 26, 2003
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Citation

Einhorn, Drenth and Rudolph (2003a, October 26). What customer information do category managers need? . ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/what-customer-information-do-category-managers-need-


Research papers

Retailing in the city centre

Studies on city streetscapes are relatively rare in the retail literature despite the fact that retail offerings at any point in time are good barometers of societal consumption and important in understanding the changing urban experience. This...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Don O'Riordan, Edmund O'Callaghan
October 26, 2003
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Citation

O'Riordan and O'Callaghan (2003a, October 26). Retailing in the city centre. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/retailing-in-the-city-centre


Research papers

Harnessing consumer and market trends to drive the category

This presentation covers the key influences on the pizza category in terms of consumer and market trend research and brings together how category insights are developed from many examples of research techniques actually used in this case study.

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: John Storey
October 26, 2003
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Citation

Storey, J. (2003a, October 26). Harnessing consumer and market trends to drive the category . ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/harnessing-consumer-and-market-trends-to-drive-the-category-


Research papers

Retail innovation learnings from a segmented shop formula: Sunka

At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this presentation is to present...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Xavier Roure, Lluis Martinez-Ribes
October 26, 2003
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Citation

Roure and Martinez-Ribes (2003a, October 26). Retail innovation learnings from a segmented shop formula: Sunka. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/retail-innovation-learnings-from-a-segmented-shop-formula-sunka


Research papers

The science of getting heard

Within the research industry much focus is rightly given to innovative design and creative solutions to meet changing information needs.Yet, no matter how advanced the research employed, too often key findings fail to command their due attention in...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Jeremy Garlick, Sharon Hodgson
October 26, 2003
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Citation

Garlick and Hodgson (2003a, October 26). The science of getting heard. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/the-science-of-getting-heard


Research papers

Consumer lifestyles

The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores in 2003, spread through 13 African countries. Most of the growth was by acquisition of failed and troubled...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: Douglas Parker
October 26, 2003
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Citation

Parker, D. (2003a, October 26). Consumer lifestyles . ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/consumer-lifestyles-


Case studies

Tracking consumer attention at the point-of-sale

This presentation provides a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method - AttentionTracking - is based on the recent finding that human visual attention can be measured by means of rapid...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Christian Scheier, Steffen Egner, Gisa Steffens
October 26, 2003
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Citation

Scheier, Egner and Steffens (2003a, October 26). Tracking consumer attention at the point-of-sale . ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/tracking-consumer-attention-at-the-point-of-sale-


Research papers

Building store loyalty through employee focus

Can an inward focus on building employee loyalty increase customer loyalty? Based on key research findings, this paper attempts to track the specific initiatives taken by India's largest lifestyle retail chain, Shoppers' Stop, and traces the impact...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Sridevi Rao, Sanjay Badhe
October 26, 2003
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Citation

Rao and Badhe (2003a, October 26). Building store loyalty through employee focus. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/building-store-loyalty-through-employee-focus


Magazines

Research World (October 2003)

Accountability is here and the quest for ‘objective truth’ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate...

Catalogue: Research World 2003
Author: ESOMAR B.V.
October 1, 2003
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Citation

B.V., E. (2003a, October 01). Research World (October 2003). ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/research-world-october-2003-