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Research papers

They are not aliens, though sometimes they might well appear to be

This paper provides a portrait of Argentina today in order to allow outsiders a glimpse of the extreme changes the society is undergoing and its impact on businesses as a result of the Argentinean crisis.

Catalogue: Latin America 2002
Author: Guillermo Oliveto
Company: CCR Group
May 12, 2002
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Citation

Oliveto, G. (2002a, May 12). They are not aliens, though sometimes they might well appear to be. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/they-are-not-aliens-though-sometimes-they-might-well-appear-to-be


Research papers

Quantitative and qualitative study of shopper behaviour in hypermarkets

This article describes the methodology of a purchase behavior observation study, known but little used in Latin American countries, and its applications that helped to categorize management decisions in hypermarkets in Colombia for the direction of...

Catalogue: Latin America 2002
Authors: Napoleón Franco, Juan David Giraldo
Company: Ipsos MRBI
May 12, 2002
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Citation

Franco and Giraldo (2002a, May 12). Quantitative and qualitative study of shopper behaviour in hypermarkets. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/quantitative-and-qualitative-study-of-shopper-behaviour-in-hypermarkets


Research papers

Travelpass

Travelpass is a customer loyalty programme developed in Argentina and based on a cobranding card integrated by four main shareholders companies: Shell, Banco de Galicia, Telecom and Supermercados Norte, and other twelve companies among different...

Catalogue: Latin America 2002
Author: María del Rosario Bruera
May 12, 2002
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Citation

del Rosario Bruera, M. (2002a, May 12). Travelpass . ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/travelpass-


Research papers

A new retail format, a new way of building relationships

The paper describes the process of development of a new supermarket chain in Argentina - Plaza VEA - for an international retail company. This paper describes a methodology building process, oriented towards solving - simultaneously and in real time...

Catalogue: Latin America 2002
Authors: Paula Magariños, Marita Soto, Fabian Czajka, Anibal Pérez Echeverría, Fernando Moiguer
Company: Compañia de Negocios Moiguer
May 12, 2002
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Citation

Magariños, Soto, Czajka, Pérez Echeverría and Moiguer (2002a, May 12). A new retail format, a new way of building relationships. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/a-new-retail-format-a-new-way-of-building-relationships


Research papers

Latin America 2015

Based on results from the latest wave of the Roper Reports Worldwide Study, a consumer trends survey, this paper examines results of the 2002 wave conducted in Mexico, Brazil, Argentina and Venezuela and examines relevant trends that shed light on...

Catalogue: Latin America 2002
Author: Ignacio Galceran
May 12, 2002
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Citation

Galceran, I. (2002a, May 12). Latin America 2015 . ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/latin-america-2015-


Research papers

The emergence of single marketing

This paper summarizes the preliminary results of a recent study conducted with the objective of supplying new themes for our debate on the female gender, providing deeper information on the thought process and actions of women in our time. The study...

Catalogue: Latin America 2002
Author: Oriana Monarca White
May 12, 2002
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Citation

White, O. M. (2002a, May 12). The emergence of single marketing . ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/the-emergence-of-single-marketing-


Research papers

Crossing the borders in Latin America

This paper will heighten the awareness of marketers and researchers to the differences in consumer responses within Latin America. It will explore differences in consumer responses when evaluating new product ideas, demonstrate how these responses...

Catalogue: Latin America 2002
Author: Amy Fenton
Company: Nielsen
May 12, 2002
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Citation

Fenton, A. (2002a, May 12). Crossing the borders in Latin America . ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/crossing-the-borders-in-latin-america-


Research papers

Internet youth

This paper illustrates the behavior and feelings of Argentine youth Internet users. Their drivers to connect with the Internet are quite heterogeneous. Time and passion devoted to the Internet varies widely as it happens with subjects of interest,...

Catalogue: Latin America 2002
Author: Norah Schmeichel
May 12, 2002
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Citation

Schmeichel, N. (2002a, May 12). Internet youth . ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/internet-youth-


Research papers

The AMAI system of classifying households by socio-economic level

This paper aims to inform marketers and researchers interested in Mexico's market about how the Mexican Association of Research and Public Opinion Agencies (AMAI) has dealt with the problem of defining a common ground where all parties involved...

Catalogue: Latin America 2002
Author: Adrian Villegas Carrasco
May 12, 2002
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Citation

Carrasco, A. V. (2002a, May 12). The AMAI system of classifying households by socio-economic level . ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/the-amai-system-of-classifying-households-by-socio-economic-level-