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Research papers

Artificial life simulations

Observations of computer simulated agents a (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover innovative solutions to the facets of marketing.

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Bruce Grey Tedesco
September 1, 1999
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Citation

Tedesco, B. G. (1999a, September 01). Artificial life simulations . ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/artificial-life-simulations-


Research papers

Analogue and digital television in Europe

More than seventy-three million European households receive satellite TV two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Thomas Merz, Bruce Roberts
August 1, 1999
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Citation

Merz and Roberts (1999a, August 01). Analogue and digital television in Europe . ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/analogue-and-digital-television-in-europe-


Research papers

Does clutter degrade the media environment?

This paper analyses one aspect of the quality of the television environment - commercial clutter - and its effects on viewers. Despite an increasing preponderance of evidence that clutter has a negative effect on commercial effectiveness commercial...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Debbie Solomon
August 1, 1999
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Citation

Solomon, D. (1999a, August 01). Does clutter degrade the media environment?. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/does-clutter-degrade-the-media-environment-


Research papers

To fuse or not to fuse?

The aim of the paper is to provide guidelines for the non-technical media practitioner. It will argue that while the principles of fusion are sound they do not provide a catchall solution and caution should be exerted in using it as a general media...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Richard Dodson, Sheila Byfield
August 1, 1999
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Citation

Dodson and Byfield (1999a, August 01). To fuse or not to fuse?. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/to-fuse-or-not-to-fuse-


Research papers

Researching the process of change

The paper sets out the broad processes involved in globalisation especially in the communications and media domains. While there are global changes happening there remain massive disparities in uptake and availability between markets. Equally ...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Michael Svennevig, Matt Houltham, Robert Towler, Julie Firmstone, Robin Brown
August 1, 1999
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Citation

Svennevig, Houltham, Towler, Firmstone and Brown (1999a, August 01). Researching the process of change. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/researching-the-process-of-change-5496


Research papers

Introduction

Introduction to the ESOMAR Monograph "Better Research For Better Media Decisions" (vol.7) from Sheila Byfield.

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Sheila Byfield
August 1, 1999
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Citation

Byfield, S. (1999a, August 01). Introduction. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/introduction-5494


Research papers

Ad avoidance

The problem with the majority of us involved in marketing is that we think or more accurately want to think that everyone likes advertising. This is probably just human nature as we quite naturally need to believe that the thing we have dedicated...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Ivor Hussein
August 1, 1999
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Citation

Hussein, I. (1999a, August 01). Ad avoidance. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/ad-avoidance


Research papers

Back to the fundamentals of media research

The present situation in media research shows changes on four main aspects: abundance of data and processing supplies speeding up of mutations and acceleration of trends dispersion of practices and explosion of rules and inter- penetration between...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Dina Raimondi
August 1, 1999
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Citation

Raimondi, D. (1999a, August 01). Back to the fundamentals of media research . ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/back-to-the-fundamentals-of-media-research-


Research papers

TvSpan

TvSpan a joint venture project between Meridian Broadcasting TSMS and Taylor Nelson Sofres has been in operation since March 1996 with 750 Superpanel homes in the Meridian ITV region equipped with TV setmeters in addition to the scanning equipment...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Andrew Roberts
August 1, 1999
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Citation

Roberts, A. (1999a, August 01). TvSpan. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/tvspan