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Research papers

Research on the Internet

This chapter reviews the research environment of today and makes recommendations for the majority, in Internet language the ‘newbies'. If you are amongst the 1% of hard core enthusiasts (the digerati), this chapter will not seem very new....

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Karlan Witt, Ray Poynter
September 1, 1998
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Citation

Witt and Poynter (1998a, September 01). Research on the Internet. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/research-on-the-internet


Research papers

Marketing modelling and segmentation

This chapter will focus on the application of modelling with data and research findings (often otherwise collected) to enable businesses and organisations to improve their effectiveness. Underlying methodology will be touched on where it is...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Freeman
September 1, 1998
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Citation

Freeman, P. (1998a, September 01). Marketing modelling and segmentation . ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-


Research papers

How information technology is changing research around Europe

This paper summarises the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a pre-technology era through a basic technology era and are now about to go into a technology...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Pete Comley
September 1, 1998
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Citation

Comley, P. (1998a, September 01). How information technology is changing research around Europe. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/how-information-technology-is-changing-research-around-europe


Research papers

Identifying latent dissatisfied customers

Data mining is the automated search for hidden previously unknown and interesting knowledge from large databases. This paper describes the use of data mining in the domain of customer satisfaction studies more specifically to tackle the problem of...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Josee Bloemer, Tom Brijs, Gilbert Swinnen, Koen Vanhoof
September 1, 1998
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Citation

Bloemer, Brijs, Swinnen and Vanhoof (1998a, September 01). Identifying latent dissatisfied customers . ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/identifying-latent-dissatisfied-customers-


Research papers

Standard demographic classification

ESOMAR has sought ways to help standardise some of the procedures used in market research surveys. This does not in any way imply that we are seeking to treat Europe or any other part of the world as single homogeneous markets. On the contrary, our...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Bryan A. Bates
September 1, 1998
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Citation

Bates, B. A. (1998a, September 01). Standard demographic classification . ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/standard-demographic-classification-


Research papers

Delivering market knowledge in the dark continent

This paper combines case history material with detail on current innovative techniques used in adapting traditional approaches to retail tracking to the prevailing circumstances in these emerging markets. The author concentrates first on technical...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael Wragg
September 1, 1998
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Citation

Wragg, M. (1998a, September 01). Delivering market knowledge in the dark continent . ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/delivering-market-knowledge-in-the-dark-continent-


Research reports

ESOMAR Annual Market Study 1997

This report, that covers the 1997 market statistics, is the twelfth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). ESOMAR Annual Market Study 1997. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-1997


Research papers

An experimental cross cultural study in Russia and Spain

If we say that a certain brand may represent the values and lifestyle of an individual or a group of consumers why not extend this idea to include all the brands perceived by society? This paper presents and discusses the findings of an experimental...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Yuri Poletaev, Dimitri Schmitow
September 1, 1998
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Citation

Poletaev and Schmitow (1998a, September 01). An experimental cross cultural study in Russia and Spain . ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/an-experimental-cross-cultural-study-in-russia-and-spain-


Research papers

Customer satisfaction research

All over the world, customer satisfaction has been recognised as an important subject to increase customer loyalty and retention. In each country or culture with freedom of decision customer satisfaction is closely connected with customer loyalty and...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Christian Hothum, Susanne Spintig
September 1, 1998
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Citation

Hothum and Spintig (1998a, September 01). Customer satisfaction research . ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/customer-satisfaction-research-