Resources Library by ANA

Networking knowledge within circles of Interest in the Eureko group

Part 1 of this paper describes the background to a pilot project conducted at a number of companies by Achmea Holding in The Netherlands. The aim of the study was to set up knowledge networks between circles of interest using a common...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman

Company: GfK

September 1, 1998

Knowledge is not power- Shared knowledge is power

Kwoledge management in business circles has steadily increased. Since market research institutes are knowledge-intensive companies gathering and selling information to customers it is vital for these organisations to have access to the right...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Sabine Graumann

Company: Burke, Inc.

September 1, 1998

Quantification methods

Hayashi’s quantification methods are multivariate analysis techniques dealing with qualitative data, which were developed by Dr. Chikio Hayashi, former Director-General of the Institute of Statistical Mathematics (Tokei-Suri Kenkyuzyo), in the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Masahiko Sato

September 1, 1998

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: John A. Samuels

August 1, 1998

Developing speech recognition applications for market research

This paper describes progress to date on a Government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: Heather Piper, Bill Blyth

August 1, 1998

Quality through technology

This paper however focuses on ways that CAPI (Computer Assisted Personal Interviewing) when linked with other technological developments can bring the same benefits to our operational departments. It describes how we can gain increased efficiency...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Jon Hulbert

August 1, 1998

The effect of computer-assisted interviewing on data quality

We start our review with a taxonomy of different types of computer-assisted interviewing and a discussion of data quality. Next we present a model of the factors that may lead to differences in data quality between computer assisted and traditional...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers

August 1, 1998

A new generation of CAPI

We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Gerd Meier

August 1, 1998

CATI, CAPI and web interviews

The differences between the requirements for CATI CAPI CASI and now WWW interviewing are much smaller than the shared requirements. We infer that the principal investment for both software developers and users is the mechanism for presenting an...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Iain MacKay

August 1, 1998