Resources Library by ANA

A method for evaluating the importance of perceived attributes

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product-related expectancies are three central steps for the...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Daniel Bachelet, Joseph Lion

June 15, 1998

Advertising effectiveness, so now we know

This paper sets out to review a number of important issues in advertising and media in Asia. The introduction is taken up with describing some changes in marketing and advertising practise in Asia over the past ten to fifteen years. The impacts of...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Tim Foley

June 15, 1998

From a thundering roar to a simpering meow

This paper presents the impact of the economic crisis in Asia (which has been labelled ‘Tiger Economy’) and how it is affecting consumers in Indonesia Malaysia and Philippines in terms of their outlook of life lifestyle and values. Apart...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Sylvia Habulan, Moira Manurung, Ng Lay Choon

Company: Nielsen

June 15, 1998

The new generasians™

Youth-focused research studies of the past have been less than comprehensive in their coverage of the Asia Pacific region. It has been left to marketers and advertisers to decide whether the findings of North American or European studies can be...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Anthony Dobson, Duncan Morris

Company: Nielsen

June 15, 1998

The sniffer concept and its possibilities in data collection

The paper describes working principles of the new equipment, the “Sniffer”, a singular conceptual update of old people meter systems that solves some emergent problems of TV audience measurement, mainly those related to the diversity of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima

Company: IBOPE Inteligencia

June 15, 1998

Shifting form a circuit to packet world

The paper examines trends emerging in the telecommunications industry by considering the business and network strategies of a new breed of entrants such as Qwest and Level 3’s referred to as bandwidth carriers and considers the assumptions...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Eric de Fontenay

June 15, 1998

Multimedia desktops in remote collaboration

An experiment on the use of two different Multimedia Desktop Systems (MDSs) in a remote collaboration environment is presented. A 2x2x4 mixed factorial experimental design was used (n=72). There were three independent variables: video quality (broad...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Giacinto Matarazzo

June 15, 1998

The car, the environment and the media

The paper outlines a research project examining press coverage of the motor industry in six European markets in order to track the incidence of a range of environmental issues and the presence of certain key messages both for and against the...

Catalogue: International Automotive Marketing Conference 1998

Author: Peter Christopherson

Company: CARMA

June 15, 1998

Budgeting for brand outcomes

This paper summarizes the development of a new method of developing building and maintaining brands starting first with a brief description of how brand managers have typically operated in terms of brand budgeting and allocation why those...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Author: Don E. Schultz

June 15, 1998