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Research papers

Insurance brokers and their clients

NVA is a Dutch association of qualified insurance brokers. The common characteristic of the 950 members is that they are independent; not tied up to one insurance-company. It is important, with regard to the competition of direct writers and banks,...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Peter Lagendijk
June 15, 1994

Research papers

Bank brand equity and its applications using Fond(s) De Marque® studies

All banks attempt to convince the public of their specificity and the specificity of the products and services that they offer. The efforts to do so are often in vain because, with the exception of a few well informed clients, banking clients tend to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Esther Flath, Claude Charbonnier
Company: SORGEM IMR
June 15, 1994

Research papers

Economic trend indicator surveys as a management tool

The aim of this paper is to study so-called economic trend indicator surveys and their relevance as tools to prognoses and forecasts. The history of economic trend surveys is long, although the 1960s and 1970s paved the way for the rising popularity...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Kristian Rikard-Petersen, Morten Bekholm
June 15, 1994

Research papers

Media research in segmented markets

The ACTS research technique is part of a new telephony revolution which has made a host of new services available to the population. At the heart of these new phone services are powerful and versatile computers capable of answering huge numbers of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Mike Cooke, Julian Pounds
June 15, 1994

Research papers

A new dimension to financial product innovation research

Eagle Star, one of the leading manufacturers of home insurance in the UK sought to develop a comprehensive understanding of the diversity of needs and benefits that consumers associate with their property insurance and to quantify what people were...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Peter D. Morton, Crispian Tarrant
June 15, 1994

Research papers

Dynamic segmentation

The paper looks at traditional ways of segmenting consumers and suggests that, with increasingly complex markets and with changing patterns of consumer behaviour, they are inadequate. A new approach to segmentation 'modal' or 'dynamic' segmentation...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson
Company: Burke, Inc.
June 15, 1994

Research papers

The single European market for insurance

The data presented in this study, which has been derived from various CATI-Bus-Surveys made with respect to the population in West Germany, and from a Disk-by-Mail-Survey made with respect to insurance brokers, outlines the expectations and opinions...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Harald Weinberg
June 15, 1994

Research papers

Stealing brand equity' measuring perceptual confusion between national brands and copycat own-label products

In all countries, distributors' brands have been facing the same problem : how to change consumers' perceptions, without advertising, from inferior imitations of national brands to quality alternatives. To do so the packaging is the main media : one...

Catalogue: Seminar 1994: Building Successful Brands
Author: Jean-Nöel Kapferer
June 15, 1994

Research papers

Predicting retail sales with business panels

In this paper we concentrate on a forecasting model for the growth of sales. This model is very interesting, because predictions of the sales for specific shop types are very difficult to make. The models of costs and profits depend on the sales...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Author: Pieter Fris
June 15, 1994