Resources Library by ANA

Brand evaluation in a cross-cultural context

This paper addresses the widely debated topic of ‘cross-national convergence’ in consumer attitudes and behaviour with respect to global brands. The study is based on a survey of nationally representative samples of the adult population in...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Daniel Weber, Christine Woesler de Panafieu

June 15, 1996

Coca-cola, Levi's, Adidas... Co-educators of our children

If young people today are completely different from their counterparts of twenty years ago, the same may be said of traditional educational structures entrusted with their upbringing (parents, teachers, society in general, etc.). In many European...

Catalogue: Seminar 1996: The Big Brand Challenge

Author: Joël-Yves le Bigot

June 15, 1996

Quality of service

In a competitive environment, quality of service in voice telephony plays an increasingly important role both from a policy point of view and from a strategic point of view. Measuring, comparing and informing on quality of service will, therefore,...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Michel Rogy, Elke Bantleon

June 15, 1996

Monitoring customers

This document presents the system of surveys and indicators, in use since 1987 which allows France Telecom to monitor customers on a permanent basis. It then goes on to explain how this set-up mobilises and stimulates operational units. It also...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Jean-Michel Serre, Claude Mariotte, Jacques Antoine

June 15, 1996

The "sniffer"

In general terms this paper outlines the technological alternative proposed by IBOPE as a solution to emerging problems of monitoring the television audience behavior. The new non-intrusive peoplemeter, developed by the engineers of the IBOPE Brazil...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Ana Lucia D' Imperio Lima, Luiz Antonio Silveira Motta

Company: IBOPE Inteligencia

June 15, 1996

The showroom process

This study analyses the shopping behaviour of Dutch car buyers. It shows the degree of shopping on a brand level. Subsequently, it analyses the degree in which brands are successful in converting prospects - visitors of the showroom - to car buyers,...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Author: Reg van Steen

June 15, 1996

Quality of service

This paper describes a computer system having quality of service data available the moment decision makers need it. To manage Quality of Service, France Telecom uses a customized system which provides decision makers with statistical information and...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Michel Jambu, Jean Schmitt

June 15, 1996

Researching the future of communications in the UK

The social and technological changes which are under way in Britain, as in most developed countries, have direct implications for commerce and government. The increasing ease of access to new information technologies may well lead to radically...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Michael Svennevig, David E. Morrison, Sheila Byfield, Robert Towler

June 15, 1996

Television audience measurement in Russia

This paper describes developments in TV audience research in a fast- changing market: Russia. Against a background of immense political, social and economic change, TV audience research too is modernising very quickly. The different and competing...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Elena Koneva, Vladimir Shchipkov

Company: Ipsos Comcon

June 15, 1996