Resources Library by ANA

Fast-developing markets in Estonia

The paper concentrates primarily on the development of the Estonian consumer market in 1992-1994, the first years of free market economy. The changes in the market are examined from the point of view of different indicators: objective ones, such as...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Triin Vihalemm

Company: KANTAR TNS Malaysia

April 1, 1995

GM Hungary

In March, 1992 a white Opel Astra rolled off of the assembly line at the new plant of GM Hungary in Szentgotthard (sent-goat-hard), near the Austrian border.' The significance of the event was signaled by the presence of Prime Minister Jozsef Antall....

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Cyril C. Ling

April 1, 1995

Open-market aftershocks

Czech and Slovak consumers' attitudes toward brands have undergone a massive shift since the opening of the market, becoming significantly more sophisticated and critical over the last five years. Compared to extremely price-sensitive and...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Jennifer Gibbs, Marek Boguszak

Company: KANTAR TNS Malaysia

April 1, 1995

The dangers in hidden assumptions

This paper discusses the assumptions implicit in much advertising used in Western European countries and how these are not always appropriate to what are often new markets in Central and Eastern Europe. In the same was as all Western European...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Mary Short

April 1, 1995

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Rupert K. Tower, Peter Cooper

Company: QRi Consulting Ltd.

April 1, 1995

Values in East and West

This paper explores differences and similarities in a few basic value orientations in Eastern and Western European countries. Since knowledge about Eastern European countries is scarce or even lacking, no clear hypotheses with respect to these...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Loek Halraan

April 1, 1995

Organization learning in the transformation of Eastern Europe

The author, in this paper, will draw on his experiences in Poland acquired since January 1994 highlighting the difficulties his company has faced since acquiring a business at the beginning of 1994. The business, a dairy in Slupsk, North West Poland,...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Michael J. Thomas, Lionel C. Hall

Company: Nestlé

April 1, 1995

Household-portfolios of micro economic behaviour in post communist societies

This paper is analysing the micro-economic behaviour of households in seven post- Communist societies: Poland, Czech Republic, Slovakia, Hungary, Ukraine, Belarus and Russia. The first chapter of the paper is describing the structure and the...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Christian W. Haerpfer, Heinz J. Zeilhofer

April 1, 1995

Producer has changed. Consumer has changed. What about the distributor?

A lot has already been said here about changes. Changes in the economy, in aspirations and social values, changes in attitudes, changes in consumer behaviour, changes in producers’ behaviour. Retail and wholesale trade belonged to the areas...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Tomás Drtina

April 1, 1995