You searched for: "*"

ANA has found 12150 results for you, in 188 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How should we communicate with the over 50's on health and prevention?

It was not so long ago that health was essentially understood as the absence of illness - a precious, heaven-sent gift outside of individual control. This idea - which contains an undeniable element of truth - still predominates in certain parts of...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Margret Ziegler
June 15, 1991
×

Citation

Ziegler, M. (1991a, June 15). How should we communicate with the over 50's on health and prevention?. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/how-should-we-communicate-with-the-over-50-s-on-health-and-prevention-


Research papers

Measuring perceived quality and satisfaction

The paper focuses on measuring perceived quality and customer satisfaction. Following the introduction the paper consists of four sections. First a review of monitoring systems used by service industries is provided. The review examines key methods...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Dan Sarel
June 15, 1991
×

Citation

Sarel, D. (1991a, June 15). Measuring perceived quality and satisfaction. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/measuring-perceived-quality-and-satisfaction


Research papers

(Data + data) × intelligence= Information

This paper will serve to re-emphasise several of the points made by the previous speaker, as well as revisiting other aspects of data interpretation in the pharmaceutical industry. It examines several of the more important areas where data...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Charles Galsworthy
June 15, 1991
×

Citation

Galsworthy, C. (1991a, June 15). (Data + data) × intelligence= Information. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/-data-data-intelligence-information


Research papers

First impression versus extended usage

In the fine fragrance industry, unlike many other fmcg industries, systematic consumer product-testing has usually been conspicuous by its absence. The reasons are varied, including perfume's own traditions rooted in fashion rather than in marketing,...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Ivor Shalofsky
June 15, 1991
×

Citation

Shalofsky, I. (1991a, June 15). First impression versus extended usage. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/first-impression-versus-extended-usage


Research papers

Country image

This paper divides into two main sections: the first section deals with background details to the Country Image study including the reasons why it was conducted, how it was designed, and the specific relevance of the study to the travel and tourism...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eamonn Williams, Tim Clarke
June 15, 1991
×

Citation

Williams and Clarke (1991a, June 15). Country image. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/country-image


Research papers

Introduction

The subjects we discuss in this seminar influence major marketing decisions - but are still controversial. Simple, practical assumptions or theories govern most of our decisions in designing, testing and evaluating our marketing activities. But these...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Simon Broadbent
June 15, 1991
×

Citation

Broadbent, S. (1991a, June 15). Introduction. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/introduction-3691


Research papers

Attention for and appreciation of radio programmes

The main purpose of the Radio Audience Research in Holland is to establish the number of people listening to radio. The data, gathered by means of quarterhour diaries, are used to show preferences of the audience for stations and programmes. It does...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Wilma de Haas
June 15, 1991
×

Citation

de Haas, W. (1991a, June 15). Attention for and appreciation of radio programmes. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/attention-for-and-appreciation-of-radio-programmes


Research papers

Two cultures meet and create a third

Each of us has developed her own form of expertise separately, in resonance with the main product areas she works for, i.e. functional products for Barbara and fine fragrances for Olwen. Recently, we have come to feel that the market demands a closer...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Olwen H. Wolfe, Barbara Busch
June 15, 1991
×

Citation

Wolfe and Busch (1991a, June 15). Two cultures meet and create a third. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/two-cultures-meet-and-create-a-third


Research papers

Value-based segmentation, social change and consuming orientations

Market segmentation is a way of solving problems of mass marketing. All kind of segmentations and typologies have become more and more popular. If these are to be useful, they must assist to understanding of consuming habits of target groups. At the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Marttl Puohiniemi
June 15, 1991
×

Citation

Puohiniemi, M. (1991a, June 15). Value-based segmentation, social change and consuming orientations. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/value-based-segmentation-social-change-and-consuming-orientations