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Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021
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Citation

Puleston et al. (2021a, November 11). Discovering the Hidden Keys to Happiness Around the World. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world


Webinars

A Student's Journey through ESOMAR and Insights

An ESOMAR event co-hosted by Georgia and Romania Representatives addressed to the academic environment, to the young students who may have a desire to embrace the amazing researcher profession. ESOMAR brings to the targeted audience valuable...

Catalogue: Webinars 2021
Authors: Alina Serbanica, Nino Gogoladze, Corina Cimpoca, Cristina Osiescu, Kristine Lortkipanidze
Companies: ESOMAR, MKOR Consulting, NielsenIQ, Anova Limited
November 9, 2021
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Citation

Serbanica, Gogoladze, Cimpoca, Osiescu and Lortkipanidze (2021a, November 09). A Student's Journey through ESOMAR and Insights. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/a-student-s-journey-through-esomar-and-insights


Webinars

Las Marcas en el fútbol

Veremos cómo aprovechar las tendencias de la información en retrospectiva analizando a los seguidores de distintas ligas de fútbol nacionales e internacionales y con ello entender qué tanto difieren como audiencias, y por ende el impacto...

Catalogue: Webinars 2021
Authors: Juan Pablo Núñez, Enrique González Sáinz
Companies: Netquest, GfK SE
November 8, 2021
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Citation

Núñez and González Sáinz (2021a, November 08). Las Marcas en el fútbol. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/las-marcas-en-el-f-tbol


Webinars

New Normal, New Beauty

In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
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Citation

Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/new-normal-new-beauty


Webinars

Conversational Knowledge, the Next Frontier

Knowledge management has evolved dramatically over the years?with advances in AI, portals are now capable of automatically linking together answers from internal documents, subscriptions, data visualizations, and other critical tools. These systems...

Catalogue: Webinars 2021
Authors: Marc Vontobel, Ha-Jo Konrad, Scott Litman
Companies: Lucy, Starmind, WYZEWORX
October 29, 2021
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Citation

Vontobel, Konrad and Litman (2021a, October 29). Conversational Knowledge, the Next Frontier. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/conversational-knowledge-the-next-frontier


Research papers
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784


Videos
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-


Videos
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Citation

De Ruyck, T. (2021a, October 25). From Consumer Intelligence to Consumer Centricity. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/from-consumer-intelligence-to-consumer-centricity


Videos
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Citation

(2021a, October 25). How to accelerate insights industry transformation after Covid-19. ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/how-to-accelerate-insights-industry-transformation-after-covid-19