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Hansen, F. (1972a, June 15). Backwards segmentation using hierarchical clustering and Q-factor analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Canguilhem, J. F. (1972a, June 15). Towards a formal definition of typology and segmentation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/towards-a-formal-definition-of-typology-and-segmentation
Cowling, A. B. (1971a, June 15). Consequences of applying the Fishbein model to advertising planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consequences-of-applying-the-fishbein-model-to-advertising-planning