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Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Anderson, C. E. (1965a, June 15). Can a correlation of advertising to sales be demonstrated?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-a-correlation-of-advertising-to-sales-be-demonstrated-
Godwin and Thorogood (1965a, June 15). The integration of advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-integration-of-advertising-research
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups-french-
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups
Downham and Joyce (1961a, June 15). An approach to measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-approach-to-measuring-advertising-effectiveness
Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-french-
Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-89