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Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-mechanics-2
Worcester and Mansbridge (1977a, June 15). Tracking studies. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tracking-studies
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2 (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-mechanics-2-german-
Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved September 27, 2024, from
Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-
Veciana, J. M. (1976a, June 01). Evaluation of CESEA's teaching system. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluation-of-cesea-s-teaching-system
Marton, K. (1975a, August 01). Evaluation of the effectiveness of a drug counselling training program . ANA - ESOMAR. Retrieved September 27, 2024, from
Mortemore and Sldoall (1972a, September 01). The importance of cultural trends in market planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-importance-of-cultural-trends-in-market-planning