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Ehrenberg, A. S. (1976a, June 15). Learning about promotions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/learning-about-promotions
Riis Christenben, S. (1976a, June 15). Measuring advertising effect through multidimensional scaling of perceptions and preferences. ANA - ESOMAR. Retrieved September 27, 2024, from
Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved September 27, 2024, from
Brown, M. M. (1976a, March 01). Beyond vehicle contact. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-vehicle-contact
Yaxley, J. F. (1975a, August 01). Range versus rationalization in frozen foods . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/range-versus-rationalization-in-frozen-foods-
Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved September 27, 2024, from
van der Most, G. (1975a, August 01). The effect of a quality approach on response-rates in industrial mail surveys. ANA - ESOMAR. Retrieved September 27, 2024, from
Franke, D. (1975a, August 01). The experiment near-gratis-fare . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-experiment-near-gratis-fare-
Walters, D. (1975a, August 01). Researching the effects of out of stock. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/researching-the-effects-of-out-of-stock