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González and Medina (2021a, July 30). Transforming Lives, Transforming Times . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/transforming-lives-transforming-times--11763
González, Anaya and González (2020a, September 14). Deconstructing the media market, constructing a new way to measure ad efficiency. ANA - ESOMAR. Retrieved September 27, 2024, from