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Levens, G. E. (1974a, September 01). It's all very well in theory.... ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/it-s-all-very-well-in-theory-
Palmer, J. (1974a, September 01). Market research and the decision maker. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-and-the-decision-maker
Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consumer-attitudes-toward-marketing-activities
Gorny, D. (1974a, September 01). The application of opinion polls in legal practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-application-of-opinion-polls-in-legal-practice
Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism
Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-
Holda, M. (1974a, September 01). Integrated research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/integrated-research
Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing
Simonds and Haymes (1974a, September 01). Practical considerations of the technique of telephone interviewing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/practical-considerations-of-the-technique-of-telephone-interviewing