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Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
Franklin and Wilding (1976a, June 15). The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising . ANA - ESOMAR. Retrieved September 27, 2024, from
Geiger and Ernst (1971a, June 15). Advertising pressure. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-pressure
Geiger and Ernst (1971a, June 15). Advertising pressure (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-pressure-german-
Brown, M. M. (1967a, August 01). Brand awareness and image in relation to purchasing behaviour. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-awareness-and-image-in-relation-to-purchasing-behaviour
Ehrenberg and Bird (1966a, June 01). Non-awareness and non-usage. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/non-awareness-and-non-usage
Gregory, W. (1961a, June 15). Aided recall. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/aided-recall