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Lancestre, R. (1987a, December 01). How to make the most of your brand . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-
Jaoui, H. (1987a, September 01). The stimulation of the right side of the brain in market and brand image research. ANA - ESOMAR. Retrieved September 27, 2024, from
Dagradi, Spataro and Frontori (1987a, September 01). The structure chart. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-structure-chart
Wettig, H. (1986a, June 15). Brand image and global corporate identity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-image-and-global-corporate-identity
Bäckman, B. (1986a, June 15). Target group. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/target-group
Wettig, H. (1986a, June 15). Brand image and global corporate identity (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-image-and-global-corporate-identity-german-
Cristofani, A. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sponsorship-2691
Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand
Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-