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Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved September 27, 2024, from
Brown, D. (1966a, September 01). Test marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/test-marketing
Gray, C. (1966a, September 01). Forecasting shipbuilding capacity and potential output in the leading countries of the world . ANA - ESOMAR. Retrieved September 27, 2024, from
Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-look-at-old-data
Aviron and Lenoir (1966a, September 01). The solution of problems pertaining to the organization of market research for industrial products (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Hbger, A. (1966a, September 01). Possibilities of test marketing (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/possibilities-of-test-marketing-german-
Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters
Laffy, R. (1966a, September 01). The Marsan method of research into new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-marsan-method-of-research-into-new-products
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-