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Research papers
ChatGPT, What?s All the Fuss?
In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...
Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
Research papers
Are you paying attention?
Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015
Research papers
Social media research & B2B audiences
It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
Research papers
Tell me what you want, what you really really want
This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Annie Pettit
October 26, 2011
Research papers
