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Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-in-product-development-
Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research
Kracmar, J. Z. (1974a, April 01). Computerized cash registers for chain retail stores. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/computerized-cash-registers-for-chain-retail-stores
Auld, C. C. (1973a, November 28). Life style and conventional research in Silvikrin concept . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/life-style-and-conventional-research-in-silvikrin-concept-
Bames and Goldsmith (1973a, June 01). The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom. ANA - ESOMAR. Retrieved September 27, 2024, from
Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-on-the-launching-of-new-publication
Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved September 27, 2024, from
Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data
Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-case-of-alimentare-emiliana