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Bartels, W. H. (1985a, November 06). 'Below-the-line spending' the need for understanding and control. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/-below-the-line-spending-the-need-for-understanding-and-control
Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/does-media-research-affect-media-planning
Law, W. (1978a, October 01). Children's income and expenditure. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/children-s-income-and-expenditure
Leach, B. (1978a, June 14). Determining marketing budgets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-marketing-budgets
Eva, G. (1978a, June 14). Setting advertising appropriations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/setting-advertising-appropriations
Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-integrated-marketing-planning-system
Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-exercise-in-trade-off
van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company
Sugar, M. L. (1974a, May 01). Discussion opening on Mr. de Koning's and Mr. van Turennout's paper. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-de-koning-s-and-mr-van-turennout-s-paper