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Torres, Fonseca and Neira (2016a, April 13). Coca-Cola culture club. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/coca-cola-culture-club
Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-tracking-revelations